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What people say about it
"Omni channel marketing is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated.”
JOHN BOWDEN
SVP OF CUSTOMER CARE
"Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust."
GINNI ROMETTY
IBM